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Google Search ads that fit the limits exactly

Generate headlines capped at 30 characters and descriptions capped at 90 — built for Responsive Search Ads, not trimmed afterward.

Generate Search AdsSee pricing

What is the Google Ads Generator?

Google Responsive Search Ads (RSAs) need up to 15 headlines (30 characters each) and 4 descriptions (90 characters each), which Google mixes and matches automatically. Writing tight, keyword-relevant copy inside those hard limits is the entire skill of Search ad writing — a headline one character over the limit simply won't save. This generator writes to the limit from the start.

Because RSAs reward variety Google can recombine, the tool produces headlines that work as standalone fragments (feature, benefit, CTA, brand) rather than one long sentence split across three fields. That gives Google's ad rotation more useful combinations to test against your ad group's keywords.

Capabilities

What you can do with the Google Ads Generator

Generate headlines that fit within 30 characters
Generate descriptions that fit within 90 characters
Produce headline sets covering feature, benefit, and CTA angles
Suggest keyword-relevant phrasing for Quality Score relevance
Draft copy for multiple ad groups from one product brief
Create pinned-headline candidates for brand or offer emphasis

How it works

Using the Google Ads Generator

  1. 01

    Enter product and keywords

    Provide the offer, target keywords, and landing page focus.

  2. 02

    Generate headline set

    Get a spread of 30-character headlines covering different angles.

  3. 03

    Generate descriptions

    Get 90-character descriptions that expand on the headlines with detail or offer terms.

  4. 04

    Load into RSA

    Paste the set into your Responsive Search Ad and let Google's auto-rotation test combinations.

Examples

What good input and output look like

Google Ads Generator

Live demo1/2
You

You type

AI

AmmarAI writes

Local plumbing service

Input

Emergency plumber, same-day service, targeting 'emergency plumber near me'

Output

Headline: 24/7 Emergency Plumber Headline: Same-Day Repairs Guaranteed Description: Licensed plumbers on call. Book now, we arrive within the hour.

Software free trial

Input

Accounting software for freelancers, keyword 'invoicing software'

Output

Headline: Invoicing Made Simple Headline: Free 30-Day Trial Description: Send invoices, track payments, and get paid faster. No card required.

Key features

What the tool gives you

Hard character limits

Every headline and description is generated to fit within Google's 30/90 character caps.

Fragment-style headlines

Headlines are written to stand alone so Google's ad rotation can recombine them effectively.

Keyword relevance

Copy references the terms you're bidding on to support Quality Score and ad relevance.

Who it is for

People who get the most from this

PPC managers

Need to populate RSAs with 15 headlines and 4 descriptions quickly.

Small business owners

Running self-managed Search campaigns without an agency.

Agencies

Draft first-pass RSA copy across many client ad groups.

Workflows

Practical ways teams use it

Building a new RSA

Generate a full spread of headline and description candidates for a fresh ad group.

Improving Ad Strength

Add more distinct headline angles to move a 'Poor' or 'Average' Ad Strength rating higher.

Tips that improve results

  • Count characters exactly — 30 and 90 are hard limits, not guidelines
  • Include your target keyword in at least one or two headlines for relevance
  • Vary headline angles (feature, benefit, urgency, brand) instead of rephrasing the same idea
  • Pin only when necessary — over-pinning limits Google's ability to optimize combinations
  • Match ad copy claims to what's actually on the landing page to protect Quality Score

Mistakes worth avoiding

  • Writing headlines that exceed 30 characters and get rejected or truncated
  • Submitting near-duplicate headlines instead of genuinely different angles
  • Ignoring keyword relevance, which hurts Quality Score and CPC
  • Pinning every headline, which defeats the purpose of responsive testing

Google Ads Generator FAQ

Does it count characters exactly?

Yes, output is written to fit Google's 30-character headline and 90-character description limits, though you should still verify in Google Ads before publishing.

How many headlines should I use?

Google allows up to 15; using a good mix of 8-15 distinct angles generally gives the auto-rotation more to work with.

Can this guarantee a higher Quality Score?

No — Quality Score depends on landing page experience and expected CTR too, not just ad copy relevance.

Does it write display or video ads too?

This tool focuses on Search (RSA) copy. Use AmmarAI's other ad and video tools for display and video creative.

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