Platform feature
Brief it once. Reuse it forever.
Create an assistant with a permanent brief, its own reference material and a defined tone, then use it every day without re-explaining anything.
A prompt is single use. An assistant is a saved role: the support-reply assistant that knows your policies, the editor that enforces your style guide, the analyst that always returns the same table shape.
Assistants can be shared with a team, which turns one person's hard-won prompt craft into a tool everyone benefits from.
Highlights
What this gives you day to day
Persistent instructions
Role, tone, format and constraints stay fixed across every conversation.
Attached knowledge
Give an assistant reference documents it should always consult.
Team sharing
Publish an assistant to your workspace so colleagues use the same briefed helper.
Where it applies
Tools that use this feature
AI Chat
A conversational AI that keeps context, answers questions, researches topics, and can hand work off to other tools in the platform. Supports multi-model chat and document-based conversations.
AI WritingAI Writer
A flexible writing workspace for drafts, long-form articles, rewrites, and brand-consistent content. Includes templates, the Article Wizard, Smart Editor, and tone controls so every piece stays on-brand.
AI DocumentsAI Document Analyzer
Chat with uploaded documents — PDF, Word, CSV — and get summaries, answers with citations, and extracted structured data.
AI WritingAI Tone Changer
Rewrite text in a different tone — formal, casual, friendly, or persuasive.
Custom AI assistants FAQ
How is an assistant different from a template?
A template shapes one output. An assistant is a conversational role you return to, with memory of its brief and its attached material.
Can assistants be private?
Yes. Keep them personal or publish them to the workspace.